The walk from "no" to "yes"

http://www.ted.com/talks/william_ury.html

- conflicts should be resolved by someone not on either side of the conflict although it may seem they don't really understand it, just make them understand.
- the Palestine/Israeli conflict gets so much publicity not because of death count or danger to world (there's worst at the same time). It's the story. We can get so personally involved in it and can relate